Digital Maps of India, Vector city street maps with current POIs for LBS and navigation

INTRODUCTION
Today, rural markets - in terms of volumes and growth - have already overtaken urban markets, in many branded goods of mass consumption. And, for many companies, a strong presence in the rural markets is key to achieving corporate objectives. People who have a perspective on the rural scene and an understanding of the opportunities offered will have a major advantage.

The information contained in the MICA Rural Market Rating, is a valuable weapon as a planning tool for those who have a commitment to rural India in their scheme of things. This product is aimed at marketing companies, media and advertising agencies, development agencies, NGO's or academia. This entire project has been conceived, researched and developed by Mudra Institute of Communications, Ahmedabad in association with ML Infomap Private Limited, New Delhi. The Standard Digital Map of India forms an important component of the product.